I truly believe that adding benchmark performance data to our dashboards can bring tremendous value to our users. Benchmarks provide a valuable context, offering insights into how their performance stacks up against industry standards or their competitors. It allows advertisers to gauge their relative strengths and weaknesses, and to identify areas of potential growth and improvement. This data can guide strategic decisions, helping our users to optimize their strategies and maximize their return on ad spend. Our mission has always been to empower advertisers with actionable insights, and integrating benchmark performance data is a significant step towards fulfilling that mission.
